Once your title and cover have drawn the reader in, the blurb is what is going to make the difference between a missed opportunity and a sale. You have one shot at introducing your story to your reader – make it count.
wrote a very interesting two part article about Amazon book ranking algorithm. I recommend that you read the entire article (links to both parts of the article are at the end of this post). I found the article very educational. The most practical take away from the article was the list of tools that are helpful for improving and understanding Amazon search results. I have tried each of them and here is that list below with my comments.
- https://www.kdspy.com/ – This is a very sophisticated tool that helps you find the best performing keywords using real time data from Amazon. There is a free video tutorial that shows how it works. This tool is not free but has a free trial period.
- https://kdp.amazon.com/help?topicId=A200PDGPEIQX41 – This is a free category browser tool from Amazon. You can do similar analysis to what kdspy tool does manually but obviously it take much longer.
- https://kindlepreneur.com/amazon-kdp-sales-rank-calculator/# – This free tool tells you how many books a particular book is selling to reach its ranking. It looks like a calculator. You input the book rank and it tells you how many books are sold a day.
- http://keywordtool.io/ – This tool generates related keywords. It has a free version and a paid version. The free version shows you a smaller set of keywords and does not show the specific volume details. The pro version gives more keywords and exact numbers. I found the free version useful as it the list contained two good keywords I did not think of on my own.
- https://aws.amazon.com/machine-learning/details/ – this is for-fee service from Amazon that allows you to model predictions based on your own data. I read the tutorial and this is a pretty complicated tool. You need to have data to feed into the system, generate a predictive mode (with guidance) and then experiment with the results. You are charged based on the amount of time you spend using the system. I did not think this tool would be helpful to me at this time.
We all have different paths to publishing a book. When I wrote my surgery diary I have not thought of turning it into a book, I just knew I had to write down all the details because I had such hard time finding information when I needed it. I had a couple of co-workers and friends who also had back problems and I thought my notes would be helpful to my friends. Fast forward a few years and I stumbled on a book called “Write Your Book on the Side: How to Write and Publish Your First Nonfiction Kindle Book While Working a Full-Time Job” by Hassan Osman.
“Write your book in the Side” demystified self-publishing for me. This is a pretty short book and it made the whole process very simple and clear. I already had the material written down and it is a topic I passionate about. I also had very positive feedback from people with whom I shared my notes when they were trying to make a decision whether to have back surgery or not. So I decided to take a plunge into self-publishing.
I would love to hear how other people came to a decision to publish a book. Was it a sudden realization that you have something to say like me? Or a longer desire that built over a long period?