When I ordered a copy of my own POD book I was somewhat disappointed in the vibrancy of the colors in the book and began looking for information about what I can do to get better results. I stumbled on this post describing what folks who own Photoshop can do to improve results by changing the color profiles.
I heard some people who prefer Createspace and some like Lightening Source. But who generates a better looking book? Now we have an answer: Here is an article with a lot of side by side side by side photos
It happens to each author. An ugly review. A kick in the stomach. I got two reviewers (both non-verified purchases) that complained about something the book does not cover at all. They did not say this topic was missing and should be covered, they said it was covered incorrectly. So it is clear they did not read the book and left the “review” for the purpose of leaving a negative comment. Perhaps another author writing about a similar product? Or just for fun? I found this useful article that gives the author several practical options on how to handle these reviews.
On the positive note these two reviews increased the total number of reviews on my book which is a good thing! Since they are written in nasty tone I think most reasonable people reading them will suspect something odd about them compared to the overall content and tone of the other reviews.
Writing a good blurb (shot description) can make a huge difference in sales. Most buyers make their decision in great part based on the blurb. A good blurb is not a summary! It is the reason why someone would want to read the book. I really like this article about blurbs because it gives a number of examples and analysis why each one of those blurb makes a strong statement.
Tie your book, product or service to a holiday and you can exponentially increase your chances for free publicity from print and broadcast outlets. – @PublicityHound
Free promo days is a powerful to get launch a new book. There are various ways in which free promo day can help – getting verified reviews, getting book to new readers so they can tell their friends about it if they liked it, raising your rank on Amazon popularity lists where free books count for a fraction of the value of the full value book.
I thought Ben Zacgheim had a number of interesting thoughts on the topic of taking full advantage of free promo days.
Newer authors with limited readership probably have nothing to lose by granting Amazon exclusivity while they use Select to build their audience. Select becomes a tool to build a presence on the bestseller lists, reviews, and solid sales figures, along with an income before expansion, much in the way that smaller presses can serve as a stepping stone to larger publishers. CJ Lyons
The Select free promotion is the best shot you may have to get your book promoted on a world stage. I recommend scheduling multiple promotions on the day, and days following the moment your book returns to the “paid” store. Jeff Bennington
Additional information on launching self-published books can be located in this blog post by Derek Murphy
Pick out a specific section of your book and upload it as a separate title as a freebie, making it very clear it’s an initial installment – particularly useful if you have only one title. However, it’s got to satisfy, and be worthwhile as a stand-alone – or should have a really tempting cliff-hanger at the end – so that the freebie may entice readers to go for the rest of the novel once they’ve read the first bit. @debbieflint
Run a Contest. I’ve seen some authors create contests like sending in photos, or videos, or stories. You pick a winner and give a prize. This type of activity can also work before the book comes out. @Beth_Barany
More tips, including running giveaways (e.g. don’t make them too short!) can be found on Marking for Authors blog.
Find people who already like your genre or topic and then interact with them! – @TARAdactyl
Look for ways to get incoming links from sites that are visited by your target audience. – @bookmarketer